Strategic Marketing & Business Development · Fractional CMO

Find the idea that makes the whole business click.

Then build the business around it.

A sharp proposition and credible route to market — to attract customers, partners and demand.

Request a free Clarity Call See proven results ↓

30 minutes. One real business problem. A conversation with me.

Olga Gorbacheva — Advisor. Founder. Business builder. — **Olga Gorbacheva**Advisor. Founder. Business builder.

Olga Gorbacheva speaking at a Campari Group event — International brand and commercial leadership

15+ years of international corporate experience

Proven growth in leading FMCG companies across different markets.

15+ years at Campari Group, Pernod Ricard and JTI: brands, portfolios and growth agendas across international and local markets, turned into measurable results.

Aperol · Category creation

Building the occasion, the brand and the route to market

Built the aperitivo category in a market with no established occasion and advertising constraints — through positioning, channel sequencing and partner activation.

2× awareness · 10× topline

Sarti Rosa · Innovation launch

Turning innovation into market traction

Sharp positioning, wider portfolio synergies and smart activations made a premium innovation commercially relevant.

Beat forecast by a double-digit percentage

Mondoro · Full brand repositioning

Rebuilding the brand from proposition to retail execution

Full repositioning, redesigned route to market and value-led in-store activation reduced dependence on discounting.

+20% topline growth

02 / What you leave with

From a strategic choice
to a commercial next move.

The decisions, tools and commercial momentum needed to move the business forward — with a next step people can use. It turns strategic intent into choices that hold through market conversations and consistent day-to-day delivery.

An offer with a reason to win

Positioning, value proposition and portfolio choices connected to the customers and occasions that can create demand — and a reason to believe.

Positioning · Portfolio · Commercial story

A practical route to market

Markets, channels, pricing logic, partner model and priorities — with clear ownership, progress measures and a sensible sequence.

Market priorities · Channels · Launch plan

Partners, tools and traction

Relevant targets, tailored pitches and the sales tools, briefs and routines that turn direction into action — and keep it moving.

Partner mapping · Pitches · Execution support

The Belka principle

Strategy without execution
is a perversion.

Strategy matters when it changes what people choose and do — then opens a commercial route forward.

03 / How we work

Diagnose. Decide. Deliver.

Find the constraint. Make the choice. Move.

01 / Diagnose

Find the real constraint.

Read customer, brand, market and commercial reality. Find the constraint before deciding what to fix.

02 / Decide

Choose what matters.

Set the offer, priorities and ownership. Decide where to focus — and what to leave aside.

03 / Deliver

Build the route to business.

Build the market plan, materials and momentum through implementation, not another presentation, so people know what happens next.

04 / The same discipline, applied today

From corporate scale
to entrepreneurial reality.

The same commercial discipline now helps founders move from idea to market — with an offer people can act on.

Micro Rent

Hospitality × electric mobility

Make the journey part of the holiday.

From consumer insight to an operating business

4.95/5

Average guest rating

Months from launch to a fully operating business

Micro Rent operating data · September 2026

Case details

The insight: Guests want memorable ways to explore; hotels want a distinctive offer without operating rentals.
My contribution: Co-Founder & CMO: positioning, guest and hotel proposition, commercial story and launch toolkit.
In the market: Launched in Italy with hotel and travel partners: Microlino vehicles, booking technology and operational support.

Explore Micro Rent ↗

Cantina Pupo

Wine × music × Italian culture

A love song, turned into a brand.

A brand idea with products on the shelf

Markets with sales

Germany · Czechia · Slovenia · Austria · Switzerland · Russia · Luxembourg

5 further markets in final-stage negotiations

September 2026

Case details

The insight: Turn Pupo's musical connection into an Italian sparkling wine people choose and share.
My contribution: Launch concept and international communication toolkit, from brand idea to market materials.
In the market: Launched in 2025 with Pupo and the Toso family; selling in seven markets, with five in final-stage negotiations.

Explore Cantina Pupo ↗

05 / Ways to work

Start with the problem.
Choose the right level of support.

First conversation · Free

Clarity Call

Bring one live challenge. We will sharpen the question and assess the fit.

30 minutes · Directly with Olga

Request a call

One focused decision

Strategy Sprint

A focused engagement to diagnose the challenge, choose a direction and set priorities.

Diagnosis · Decisions · Action priorities

Discuss a sprint

From direction to delivery

Project

Develop and activate an opportunity: positioning, route to market, partners and pitches.

Agreed scope · Materials & market activation

Discuss a project

Ongoing senior support

Fractional CMO / Advisory

Sustained marketing leadership, team direction and senior decision support.

Priorities · Leadership · Follow-through

Explore an ongoing role

Olga Gorbacheva during her work in the drinks industry

Campari GroupPernod RicardJTI

06 / Olga today

I build businesses.
That's how I advise.

I chose entrepreneurship so advice stays close to commercial reality.

I work from the founder's side: turn ideas into offers, make trade-offs with finite resources and stay close to customers.

Direct senior involvement, shaped by building businesses as well as advising them.

For consumer brands, drinks businesses and hospitality ventures connecting strategy with market development.

Based in Como, Italy · Working internationally
Working languages: English, Italian and Russian

Olga-led.
Precisely extended.

Direct senior involvement, with complementary expertise only where it adds value.

Senior expertise, when the work needs it

One accountable lead. The right specialists when needed.

You work directly with me. Specialist support is defined, senior and transparent.

Brand, creative and communication
Commercial, retail and partner development
Organisation, operating models and implementation

We agree who is involved, why and for what outcome.

For venture-building opportunities, explore Belka Venture Studio ↗

Your next move

What needs to
click in your business?

Tell me where growth is stuck or which opportunity matters. We'll define the next commercial move.

Request a free Clarity Call

The call request opens an email to Olga.

Or contact me directly

olga@belkaholding.com +39 333 968 5911 WhatsApp ↗

Based in Como, Italy · Working internationally